Make It Hampton
In early 2004, Hampton kicked off a $100 million renovation of the entire brand entitled "Make it Hampton". While "Make It Hampton" was the brand's response to similar renovations by competitors, it was the first renovation of its kind to focus on a higher volume of updates.
Focused on "raising the bar" in customer service, the renovation upgraded at least 127 feature product changes, including the installation of curved shower curtain rods in guest bathrooms, the inclusion of hot items to the daily "On the House" continental breakfast, and upgrading all of the brand's beds to the more luxurious "Cloud Nine Bed". The current slogan is "We love having you here".
Read more about this topic: Hampton Inn
Famous quotes containing the word hampton:
“Asking a working writer what he thinks about critics is like asking a lamp-post what it feels about dogs.”
—Christopher Hampton (b. 1946)