Habituation

Habituation is a decrease in an elicited behavior resulting from the repeated presentation of an eliciting stimulus (a simple form of learning). As a procedure, habituation is the repeated presentation of an eliciting stimulus that may result in the decline of the elicited behavior (the process of habituation), an increase of the elicited behavior (the process of sensitization), or an initial increase followed by a decline of the elicited behavior (a sensitization process followed by a habituation process). A progressive decline of a behavior in a habituation procedure may also reflect nonspecific effects such as fatigue which must be ruled out when the interest is in habituation as a learning process.

Read more about Habituation:  History of The Term, Characteristics of Habituation, Examples of The Habituation Process in Animals and Humans, Theories of Habituation, Biological Mechanisms of Habituation, Uses of The Habituation Procedure