Etymology
The name Bimbo was first coined in 1945 when the company was re-branded from its previous name, Super Pan S.A. A mixing of the words bingo and Bambi, Bimbo's innocent, childlike associations were felt to fit the brand image the company wished to build. (The English word bimbo, with its negative connotations, has no cognates in Spanish.)
The name "Bimbo" has almost become a synonym for loaf bread - in Mexico, Spain and in some Latin American countries, it is common to refer to any brand of loaf bread as "pan bimbo" (bimbo bread) instead of the proper "pan de molde" (loaf of bread).
Read more about this topic: Grupo Bimbo
Famous quotes containing the word etymology:
“Semantically, taste is rich and confusing, its etymology as odd and interesting as that of “style.” But while style—deriving from the stylus or pointed rod which Roman scribes used to make marks on wax tablets—suggests activity, taste is more passive.... Etymologically, the word we use derives from the Old French, meaning touch or feel, a sense that is preserved in the current Italian word for a keyboard, tastiera.”
—Stephen Bayley, British historian, art critic. “Taste: The Story of an Idea,” Taste: The Secret Meaning of Things, Random House (1991)
“The universal principle of etymology in all languages: words are carried over from bodies and from the properties of bodies to express the things of the mind and spirit. The order of ideas must follow the order of things.”
—Giambattista Vico (1688–1744)