The Name
The company is named after its Norwegian founder, Fredrik Rosing Bull, whose name is pronounced in French as the French word bulle (bubble), but is pronounced in English as the less innocuous English word bull. Overcoming the potential negative connotations of this linguistic coincidence for advertising and marketing campaigns in English has been a continuing challenge for the company.
Read more about this topic: Groupe Bull
Famous quotes containing the words the name, the and/or name:
“Do not ask the name of the person who seeks a bed for the night. He who is reluctant to give his name is the one who most needs shelter.”
—Victor Hugo (1802–1885)
“This is the end, the redemption from Wilderness, way for the Wonderer, House sought for All, black handkerchief washed clean by weeping—page beyond Psalm—Last change of mine and Naomi—to God’s perfect Darkness— Death, stay thy phantoms!”
—Allen Ginsberg (b. 1926)
“What is it? a learned man
Could give it a clumsy name.
Let him name it who can,
The beauty would be the same.”
—Alfred Tennyson (1809–1892)