The Name
The company is named after its Norwegian founder, Fredrik Rosing Bull, whose name is pronounced in French as the French word bulle (bubble), but is pronounced in English as the less innocuous English word bull. Overcoming the potential negative connotations of this linguistic coincidence for advertising and marketing campaigns in English has been a continuing challenge for the company.
Read more about this topic: Groupe Bull
Famous quotes related to the name:
“... my aim is now, as it has been for the past ten years, to make myself a true woman, one worthy of the name, and one who will unshrinkingly follow the path which God marks out, one whose aim is to do all of the good she can in the world and not be one of the delicate little dolls or the silly fools who make up the bulk of American women, slaves to society and fashion.”
—Ellen Henrietta Swallow Richards (1842–1911)