The Name
The company is named after its Norwegian founder, Fredrik Rosing Bull, whose name is pronounced in French as the French word bulle (bubble), but is pronounced in English as the less innocuous English word bull. Overcoming the potential negative connotations of this linguistic coincidence for advertising and marketing campaigns in English has been a continuing challenge for the company.
Read more about this topic: Groupe Bull
Famous quotes containing the words the name, the and/or name:
“You remind me of a child-friend who once wrote to tell me about her sister being married. “Now I will tell you all about Bessie’s wedding.” Then came a long account of bridesmaids, and breakfast, and everything else, except the name of the bride-groom! That of course didn’t matter: the great thing was to get married somehow.”
—Lewis Carroll [Charles Lutwidge Dodgson] (1832–1898)
“Culture, the acquainting ourselves with the best that has been known and said in the world, and thus with the history of the human spirit.”
—Matthew Arnold (1822–1888)
“What is it? a learned man
Could give it a clumsy name.
Let him name it who can,
The beauty would be the same.”
—Alfred Tennyson (1809–1892)