The Name
The company is named after its Norwegian founder, Fredrik Rosing Bull, whose name is pronounced in French as the French word bulle (bubble), but is pronounced in English as the less innocuous English word bull. Overcoming the potential negative connotations of this linguistic coincidence for advertising and marketing campaigns in English has been a continuing challenge for the company.
Read more about this topic: Groupe Bull
Famous quotes containing the words the name, the and/or name:
“Do not ask the name of the person who seeks a bed for the night. He who is reluctant to give his name is the one who most needs shelter.”
—Victor Hugo (1802–1885)
“The Germans are always too late. They are late, like music, which is always the last of the arts to express a world condition,—when that world condition is already in its final stages. They are abstract and mystical.”
—Thomas Mann (1875–1955)
“Name any name and then remember everybody you ever knew who bore than name. Are they all alike. I think so.”
—Gertrude Stein (1874–1946)