Production and History
Grey Goose was designed for the American market in 1997 by Sidney Frank, a self-made billionaire. After the advent of the premium vodka market by rival Polish vodka brand Belvedere vodka in 1996, his concept was to create a high quality vodka for Americans. He took the idea from the notion of French manufacturing having an inherent link with high perceived quality, quickly dispatching a team to Europe. Grey Goose was created as a result.
Grey Goose vodka is produced and bottled in France.It is made from Class 1 blé panifiable supérieur French winter wheat from the Picardy region of France and spring water from Gensac springs. It is distilled in a column still and the high proof spiritis then blended with spring water that has been filtered through limestone in the Cognac region of France.
Grey Goose was sold for $2 billion, in cash, to Bacardi. This sale made Frank an estimated profit of $1.6 billion.
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