History
Greenberg, Traurig and Hoffman was founded in Miami, Florida in 1967 by attorneys Lawrence J. Hoffman, Mel Greenberg, and Robert H. Traurig. The firm initially had only one associate and one junior partner, and had no plans of expanding outside the Miami metropolitan area. As recently as 1991 it only had two offices, in Miami and Fort Lauderdale.
In the 1970s, Greenberg, Traurig and Hoffman became Greenberg, Traurig, Hoffman, Lipoff, and Quentel with the addition of attorneys Norman H. Lipoff and Albert D. Quentel as named partners. Former Florida governor Reubin Askew was a named partner in the early 1980s while he also sought the Democratic nomination for president.
Larry Hoffman became managing partner of the firm in 1991, at which point the firm began to expand nationwide, beginning with the opening of an office in New York City. In July 2009, Greenberg Traurig entered the London market, forming a new UK firm, operating as Greenberg Traurig Maher LLP.
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