Variations
Gotham originally was introduced with an italic as well as a range of widths. In 2007, a Rounded variant was introduced due to a commission from Print magazine. In 2009, Hoefler and Frere-Jones introduced new Narrow and Extra Narrow versions. On April 4, 2011, Hoefler and Frere-Jones announced that they had created a new custom version of Gotham with serifs for the use of President Barack Obama's 2012 campaign. In announcing the news they wrote: "Can We Add Serifs to Gotham? For the President of The United States? Yes We Can.
Read more about this topic: Gotham (typeface)
Famous quotes containing the word variations:
“I may be able to spot arrowheads on the desert but a refrigerator is a jungle in which I am easily lost. My wife, however, will unerringly point out that the cheese or the leftover roast is hiding right in front of my eyes. Hundreds of such experiences convince me that men and women often inhabit quite different visual worlds. These are differences which cannot be attributed to variations in visual acuity. Man and women simply have learned to use their eyes in very different ways.”
—Edward T. Hall (b. 1914)