Gotham (typeface) - Notable Examples

Notable Examples

Gotham has found its way into other commercial media, as well. Coca-Cola, television shows Maury and Saturday Night Live, the Tribeca Film Festival, the Qwest advertisements, and the Georgia Governor's Office of Customer Service have all used Gotham in logos. The Georgia state government cited Gotham's "clean, fresh lines" and variations that "offer a variety of options for use in all marketing, advertising and signage applications" as reason for its use. Starbucks used the typeface in conjunction with the 2008 Presidential election to advertise an offer of free coffee to people who vote. Gotham has also been used by Yahoo's website as well as The Criterion Collection's.

Gotham has also been used by Rite Aid Pharmacy, Banana Republic, Crest dental hygiene products, and Smirnoff Cocktails.

The Malaysian Astro network uses Gotham for most of its text.

Frere-Jones said about the typeface when it was released in 2002: "With Gotham's origin—and my own stubborn opinions—I think that anywhere in the suburban sprawl would be the worst place for it: advertising for featureless subdivisions, the specials board at the Exit 23 Dairy Queen, bumper stickers that say 'I my SUV' and so on."

  • Gotham is the official brand font of the University of Waterloo in Canada.
  • Gotham is the official font of the NSW Government and is used in all branding material.
  • Gotham is used in New York University's logo and official materials.
  • Gotham is the brand font for Tom Ford, Yahoo!, Fisher & Paykel Appliances and ZipRealty.
  • Gotham is the font used in the Chicago 2016 Summer Olympic Games Bid.
  • Gotham is used in new logo of TV channels Discovery Channel and HGTV, and branding for QVC, USA Network and History Channel.
  • A modified version of Gotham Ultra is used by Cartoon Network for its new logo and for presentation.
  • The Australian Broadcasting Corporation uses Gotham for its on-screen typographic identity, beginning with the graphic refresh of ABC News bulletins on ABC1 and the launch of ABC News 24 on 22 July 2010.
  • Some NBC Owned-and-Operated stations use Gotham for on-screen typographic identity on its newcasts.
  • Gotham was used for the popular I'm With Coco posters during Conan O'Brien's 2010 Tonight Show conflict. The font was eventually adopted for TBS's Conan logo.
  • Gotham has been used for BBC Sport television programmes' on-screen graphics since the 2010 FIFA World Cup.
  • The typographical logo of the National September 11 Memorial & Museum (or, 9/11 Memorial), designed by Landor Associates, features a style mixture of Gotham and Verlag, another H & FJ typeface.
  • Gotham Narrow is used for the Today show's graphics starting January 17, 2012.
  • Gotham Round is used in the logo of SURFnet.
  • Gotham Book is used in the logo of MPi's EDGE WorldClass Service Solution.
  • Gotham narrow and condensed are the preferred fonts of the popular New Zealand film crew directory www.crewwellington.co.nz
  • Gotham is used for the UK's ITV Breakfast's Daybreak & Lorraine's graphics

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