Commercial Endorsement
Both "Girl Talk" and "The Speed Star" were used as the commercial songs for cosmetic company Lucido-L's new fall line. Amuro, a spokesmodel for the company since 2003, has appeared in two commercials for the campaign.
The first commercial featured "Girl Talk" as background music, and had Amuro's hair stroked by off-screen strangers. The image is supposed to convey Lucido-L's new hair dye product will make your hair radiant and soft. At the end of the video a young Eurasian boy is shown smiling at Amuro after feeling her hair.
The second commercial features "The Speed Star", and begins with a full screen shot of Amuro's face before zooming out and fading into full color. Amuro appears emotionless and the camera spans around her as she sprays her hair using Lucido-L's new line of hair spray.
Read more about this topic: Girl Talk/The Speed Star
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“A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.”
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