Mainstream Gift Shop Businesses
There are many ‘mainstream’ shop businesses that target gift-buyers as their primary customer base. These retailers can vary in size from small independent boutiques, to chain stores, to large department stores. Each will have different business strategies however will typically sell various product ranges that appeal to different customer groups, with gender, age, celebration or personal interest differentiation.
Many shops that are not primarily gift shops become gift shops during typical gift-giving periods such as Christmas and Valentines Day, offering ranges of gift products for a limited time period in the build-up to these celebrations.
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