History
Established 1972 in Dajia, Taichung County (now part of Taichung City), Giant started as an OEM, manufacturing bicycles to be sold exclusively under other brand names (for example, Schwinn and Nishiki), as a private label. In 1986, Giant, under new president Bill Austin, established its own brand of bicycles to compete in the rapidly expanding $200-and-above price range. In 1986, Giant also setup a joint venture 'Giant Europe' with Dutch race cycle pioneer Koga-Miyata from Andries Gaastra. In 1992 Giant became full shareholder of Giant Europe. Today Giant has sales in over 50 countries, in over 10,000 retail stores. In 2007, its global sales surpassed 5 million bicycles and $820 million USD in global revenues.
Read more about this topic: Giant Bicycles
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