History
Established 1972 in Dajia, Taichung County (now part of Taichung City), Giant started as an OEM, manufacturing bicycles to be sold exclusively under other brand names (for example, Schwinn and Nishiki), as a private label. In 1986, Giant, under new president Bill Austin, established its own brand of bicycles to compete in the rapidly expanding $200-and-above price range. In 1986, Giant also setup a joint venture 'Giant Europe' with Dutch race cycle pioneer Koga-Miyata from Andries Gaastra. In 1992 Giant became full shareholder of Giant Europe. Today Giant has sales in over 50 countries, in over 10,000 retail stores. In 2007, its global sales surpassed 5 million bicycles and $820 million USD in global revenues.
Read more about this topic: Giant Bicycles
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“Perhaps universal history is the history of the diverse intonation of some metaphors.”
—Jorge Luis Borges (18991986)
“The history of modern art is also the history of the progressive loss of arts audience. Art has increasingly become the concern of the artist and the bafflement of the public.”
—Henry Geldzahler (19351994)
“... that there is no other way,
That the history of creation proceeds according to
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—John Ashbery (b. 1927)