Career
A science graduate from the University of Bombay, he spent five years as a journalist in the Press Trust of India–Reuters and 25 years in Lintas and Hindustan Lever. The last 10 of the 25 was as head of Lintas. He then moved on to work with the United Nations Children's Fund (UNICEF) in Latin America and New York City. Gerson has functioned in an honorary capacity as advisor in various union ministries and the National Technology Missions under the Cabinet Secretariat.
He is the Chief Executive of Bombay First and is now involved in various NGOs and citizen groups in Mumbai. He is a trustee of NAGAR and convenor of AGNI (Action for Good Governance and Networking for India).
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