NandO
In 1993, The News & Observer hired Schlukbier as director of its newly formed New Media division.
Editor Frank Daniels III set Schlukbier to work creating an on-line presence for the N&O. Schulkbier assembled a technical and editorial staff to carry out his ideas for an interactive service that would appeal to young people—a crucial and shrinking readership for U.S. newspapers. His first step was to purchase an existing internet access provider. Then he joined with the N&O Newspapers in Education program to make NandO IAP access free to all North Carolina schools. Once familiar with the internet and with NandO's offerings, students wanted access to its chatrooms and games at home.
Schlukbier, the vice-president of NandO, worked with Daniels, Seth Effron, and Eric Harris in developing Nando Times as an interactive online newspaper offering a full menu of news, sports, and features from local to international. It became forerunner of the hundreds of such newspaper sites that popped up over the following decade.
Read more about this topic: George Schlukbier