George Jefferson - Jefferson Cleaners

Jefferson Cleaners

The third episode of All in the Family explained how George Jefferson started his dry-cleaning business. George Jefferson's son Lionel explains that the family used a $3,200 (around $18364.00, adjusted for current inflation) insurance settlement from a car accident to start Jefferson’s Cleaners. A Christmas flashback episode, which featured Sherman Hemsley playing his character's father, explained how he got the idea to open a dry cleaning business as a child after his father told him that dry cleaning was expensive. This episode also showed how George had been involved in money-making schemes since childhood, with him working as a shoe-shine boy and paying a schoolmate to push people into mud puddles, forcing them to get their shoes shined.

George Jefferson’s chief business rival was Gil Cunningham, with whom George had a considerably antagonistic relationship. Later in the series, after Gil Cunningham died, the Jeffersons discovered that Gil never desired to be enemies with George. It was revealed that Gil's wife (played by future L.A. Law star Susan Ruttan), had been the motivator behind this competition all along. In his will, Gil left George the bowling trophy he won vs. Jefferson Cleaners, with a letter inside warning George to never trust her because “she put the ‘cunning’ in Cunningham.” Gil was later proven right as Mrs. Cunningham, under the guise of still grieving over his passing, stole the idea from an ad campaign George was devising for Jefferson Cleaners, which stated that for every pound of laundry a customer would send in to be cleaned, they would be reimbursed one dollar. But in the end, after finding Gil's letter, George turned the tables on Mrs. Cunningham by bringing her all of the laundry from all seven of his cleaning stores and thereby forcing her to pay him a dollar for every pound, which amounted to $10,000.

A later season "flashback" episode of The Jeffersons depicted the day the very first Jefferson Cleaners store opened for business, which happened to be the day Martin Luther King, Jr. was assassinated in April 1968; however, this contradicts the previous history established during All in the Family 's first season (in early 1971), where Lionel announced that his parents had just started their own dry cleaning business with money his father had received in a disability settlement.