Coffee Storage Revolution
Raw coffee has traditionally been shipped from its country of origin in woven jute sacks. Howell has likened this practice to shipping wine overseas "in open vats". Since 2001 Howell has been the engine in a movement away from jute sacks for high-end coffees, with airtight bags being the replacement. At Terroir he takes a further step, and deep freezes the raw beans. The benefit this method has for the flavor of coffee has been covered in Wine Spectator and is supported by a healthy consensus.
On October 2, 2010 Howell announced his return to retail coffee with the acquisition of Taste Coffee House in Newton, Massachusetts in order to have more face to face interaction with coffee consumers.
Read more about this topic: George Howell (entrepreneur)
Famous quotes containing the words coffee, storage and/or revolution:
“The chuck wagon carries the food and utensils for the range kitchen. Man-at-the-pot is the first buckaroo to pick up the coffee pot when out with the chuck wagons. It becomes his duty to pour the coffee for the outfit. “Come and get her before I throw her out” is the time honored mess call.”
—Administration in the State of Neva, U.S. public relief program (1935-1943)
“Many of our houses, both public and private, with their almost innumerable apartments, their huge halls and their cellars for the storage of wines and other munitions of peace, appear to me extravagantly large for their inhabitants. They are so vast and magnificent that the latter seem to be only vermin which infest them.”
—Henry David Thoreau (1817–1862)
“There ought to be an absolute dictatorship ... a dictatorship of painters ... a dictatorship of one painter ... to suppress all those who have betrayed us, to suppress the cheaters, to suppress the tricks, to suppress mannerisms, to suppress charms, to suppress history, to suppress a heap of other things. But common sense always gets away with it. Above all, let’s have a revolution against that!”
—Pablo Picasso (1881–1973)