Coffee Storage Revolution
Raw coffee has traditionally been shipped from its country of origin in woven jute sacks. Howell has likened this practice to shipping wine overseas "in open vats". Since 2001 Howell has been the engine in a movement away from jute sacks for high-end coffees, with airtight bags being the replacement. At Terroir he takes a further step, and deep freezes the raw beans. The benefit this method has for the flavor of coffee has been covered in Wine Spectator and is supported by a healthy consensus.
On October 2, 2010 Howell announced his return to retail coffee with the acquisition of Taste Coffee House in Newton, Massachusetts in order to have more face to face interaction with coffee consumers.
Read more about this topic: George Howell (entrepreneur)
Famous quotes containing the words coffee, storage and/or revolution:
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