Coffee Storage Revolution
Raw coffee has traditionally been shipped from its country of origin in woven jute sacks. Howell has likened this practice to shipping wine overseas "in open vats". Since 2001 Howell has been the engine in a movement away from jute sacks for high-end coffees, with airtight bags being the replacement. At Terroir he takes a further step, and deep freezes the raw beans. The benefit this method has for the flavor of coffee has been covered in Wine Spectator and is supported by a healthy consensus.
On October 2, 2010 Howell announced his return to retail coffee with the acquisition of Taste Coffee House in Newton, Massachusetts in order to have more face to face interaction with coffee consumers.
Read more about this topic: George Howell (entrepreneur)
Famous quotes containing the words coffee, storage and/or revolution:
“you who put gum in my coffee cup
and worms in my Jell-O, you who let me pretend
you were daddy of the poets, witchman, you stand
for all, for all the bad dead, a Salvation Army Band
who plays for no one. I am cement. The bird in me is blind
as I knife out your name and all your dead kind.”
—Anne Sexton (1928–1974)
“Many of our houses, both public and private, with their almost innumerable apartments, their huge halls and their cellars for the storage of wines and other munitions of peace, appear to me extravagantly large for their inhabitants. They are so vast and magnificent that the latter seem to be only vermin which infest them.”
—Henry David Thoreau (1817–1862)
“A revolution is not the overturning of a cart, a reshuffling in the cards of state. It is a process, a swelling, a new growth in the race. If it is real, not simply a trauma, it is another ring in the tree of history, layer upon layer of invisible tissue composing the evidence of a circle.”
—Kate Millett (b. 1934)