Coffee Storage Revolution
Raw coffee has traditionally been shipped from its country of origin in woven jute sacks. Howell has likened this practice to shipping wine overseas "in open vats". Since 2001 Howell has been the engine in a movement away from jute sacks for high-end coffees, with airtight bags being the replacement. At Terroir he takes a further step, and deep freezes the raw beans. The benefit this method has for the flavor of coffee has been covered in Wine Spectator and is supported by a healthy consensus.
On October 2, 2010 Howell announced his return to retail coffee with the acquisition of Taste Coffee House in Newton, Massachusetts in order to have more face to face interaction with coffee consumers.
Read more about this topic: George Howell (entrepreneur)
Famous quotes containing the words coffee, storage and/or revolution:
“It is extraordinary how the house and the simplest possessions of someone who has been left become so quickly sordid.... Even the stain on the coffee cup seems not coffee but the physical manifestation of one’s inner stain, the fatal blot that from the beginning had marked one for ultimate aloneness.”
—Coleman Dowell (1925–1985)
“Many of our houses, both public and private, with their almost innumerable apartments, their huge halls and their cellars for the storage of wines and other munitions of peace, appear to me extravagantly large for their inhabitants. They are so vast and magnificent that the latter seem to be only vermin which infest them.”
—Henry David Thoreau (1817–1862)
“There is a tendency in things to right themselves, and the war or revolution or bankruptcy that shatters rotten system, allows things to take a new and natural order.”
—Ralph Waldo Emerson (1803–1882)