Geneva Carr - Rollover Mom

Rollover Mom

"Carr is the star" of a series of notable television commercial advertisements for AT&T's telephone service. She "plays the mom of two sons and wife of a laid-back husband." In one well-noted ad, "Carr quickly retrieves a set of rollover minutes, depicted as little orange and white clocks, from a yard sale that her family is hosting. A woman is bargaining to buy them, but when Carr realizes the rollover minutes are on the table, she grabs them and says they are not for sale. 'In these days, we can't afford to be wasteful,' she says." The marketing of "ongoing value has had success ...." The telephone company "intends to continue with Carr and crew and the existing theme for at least another ad ...." Carr represents the "typical customer" of the service.