History
The Aqueduct Spring Brewery, the first brewery located in Rochester, New York, opened in 1819. In 1857, Rau & Reisky Brewery, later changed to Reisky & Spies, was established. In 1878, Reisky & Spies was purchased and renamed as the Genesee Brewery. In 1932, after the repeal of Prohibition, the company was reopened as the Genesee Brewing Company. In 1985, it purchased the Fred Koch Brewery of Dunkirk, NY. In 2000, the company was sold to an employee investment group, and the company's name was changed to High Falls Brewing Company.
In 2007, Norman Snyder was named CEO of the company, and announced a change in the Genesee brand labeling, which highlights a more classic look. The company also unveiled a new corporate website and increased marketing of the Genesee brand of beers.
In February 2009, High Falls Brewery was sold to a New York City investment group KPS Capital Partners to be run as part of its North American Breweries subsidiary.
In June 2009, North American Breweries announced that the name of the brewery would be changed back to Genesee Brewing Company to reflect the company's long history.
In October, 2012, North American Breweries was purchased by Cerveceria Costa Rica S.A a subsidiary of Florida Ice and Farm Company in an all cash deal for $338 million. Cerveceria is a brewery located in San Jose, Costa Rica. The company’s product portfolio includes beer, bottled water, natural fruit drinks, juices and other beverages. The new owner stated that "The workforce, the current leadership, the current operation will remain as they have been."
Read more about this topic: Genesee Brewing Company
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“Well, for us, in history where goodness is a rare pearl, he who was good almost takes precedence over he who was great.”
—Victor Hugo (1802–1885)
“When the landscape buckles and jerks around, when a dust column of debris rises from the collapse of a block of buildings on bodies that could have been your own, when the staves of history fall awry and the barrel of time bursts apart, some turn to prayer, some to poetry: words in the memory, a stained book carried close to the body, the notebook scribbled by hand—a center of gravity.”
—Adrienne Rich (b. 1929)