Generation Rescue - Media Campaign

Media Campaign

The organization was established in 2005 by Lisa and J.B. Handley and 150 volunteer "Rescue Angels" that included many members of the biomedical treatment movement at the time. Beginning in the spring of 2005 and running through January 2007, Generation Rescue began a national media campaign in the US, placing advertisements in such publications as USA Today. More recently it has been fronted by Jenny McCarthy, an author, television personality and former Playboy model. Jim Carrey, during his relationship with McCarthy, also promoted Generation Rescue.

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