General Mills Monster-themed Breakfast Cereals - History

History

In October 1971, the first two cereals in the line were introduced, Count Chocula (originally called "Dr. Count Chocula") and the strawberry-flavored Franken Berry. In February 1972, Franken Berry cereal included dye that turned some children's feces pink due to an inability to break down the heavily dyed breakfast food, a symptom sometimes referred to as "Frankenberry Stool." Boo Berry, reputedly the first blueberry-flavored cereal, was released in 1973, and Fruit Brute the following year. Fruit Brute was discontinued by 1983 and replaced in 1987 by Fruity Yummy Mummy, which also had a short life as it was discontinued in the early 1990s.

Since 2010, Frankenberry, Boo Berry, and Count Chocula cereals are manufactured and sold only for a few months during the fall/Halloween season. These cereals are not made and sold the rest of the year. As of late 2010, information such as nutrition data and historical factoids can still be found on the official General Mills website at all times of the year.

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