History
Gems TV began in October 2004, in the UK from the joint venture of Eagle Road Studios and Thaigem. The partnership came about from Thaigem initially stocking Eagle Road Studios' channel Snatch It! and after the success of the jewellery on the channel, one of Eagle Road's other channels Factory Outlet was replaced with 'Gems.tv'. Eagle Road Studios ran the channel alongside 'Deal Of The Day' and 'Snatch It!'.
In April 2005, Eagle Road Studios announced that 'Snatch It!' was to close down and was to be replaced with a second jewellery channel, focusing solely on Sterling Silver after a successful trial run on the channel. During the closing down process of Snatch It!, the new channel was being named 'Gems TV Silver'. However, when the 2nd channel officially launched on 12 May 2005, Gems TV was rebranded as Gems TV Gold and received a completely new identity and studio. The 2nd channel was simply known as 'Gems TV'. Both channels ran alongside 'Deal Of The Day' at the same time was replaced with mobile phone shopping channel; 'MyPhone.tv'. In June 2005, it was announced that both Thaigem and Eagle Road Studios had merged to form 'Gems TV UK Limited' and as a result, on the 19 July 2005, the 'MyPhone.tv channel was sold off to Canis Media Group.
Up until 2010, Gems TV employed around 1,100 people worldwide, many of whom worked in Administration (Call Centre, Customer Services).
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