The Money You Could Be Saving
In 2008, GEICO began airing a series of television ads featuring "the money you could be saving", in the form of two paper-banded stacks of U.S. banknotes with a pair of Googly eyes on top. In some commercials, someone discovers this character sitting nearby, and in others it simply stares at the camera while a voice-over talks about how it wants you to save money. These ads includes a remix by Mysto & Pizzi of the 1980s song "Somebody's Watching Me". During the Halloween 2009 season, GEICO tied in with HBO's True Blood series on bus bench ads and dressed up Kash in fang dentures.
Read more about this topic: GEICO Advertising Campaigns
Famous quotes containing the words money and/or saving:
“... a family I know ... bought an acre in the country on which to build a house. For many years, while they lacked the money to build, they visited the site regularly and picnicked on a knoll, the site’s most attractive feature. They liked so much to visualize themselves as always there, that when they finally built they put the house on the knoll. But then the knoll was gone. Somehow they had not realized they would destroy it and lose it by supplanting it with themselves.”
—Jane Jacobs (b. 1916)
“Science, unguided by a higher abstract principle, freely hands over its secrets to a vastly developed and commercially inspired technology, and the latter, even less restrained by a supreme culture saving principle, with the means of science creates all the instruments of power demanded from it by the organization of Might.”
—Johan Huizinga (1872–1945)