The Money You Could Be Saving
In 2008, GEICO began airing a series of television ads featuring "the money you could be saving", in the form of two paper-banded stacks of U.S. banknotes with a pair of Googly eyes on top. In some commercials, someone discovers this character sitting nearby, and in others it simply stares at the camera while a voice-over talks about how it wants you to save money. These ads includes a remix by Mysto & Pizzi of the 1980s song "Somebody's Watching Me". During the Halloween 2009 season, GEICO tied in with HBO's True Blood series on bus bench ads and dressed up Kash in fang dentures.
Read more about this topic: GEICO Advertising Campaigns
Famous quotes containing the words money and/or saving:
“I see every thing I paint in this world, but everybody does not see alike. To the eyes of a miser a guinea is more beautiful than the sun, and a bag worn with the use of money has more beautiful proportions than a vine filled with grapes.”
—William Blake (1757–1827)
“Science, unguided by a higher abstract principle, freely hands over its secrets to a vastly developed and commercially inspired technology, and the latter, even less restrained by a supreme culture saving principle, with the means of science creates all the instruments of power demanded from it by the organization of Might.”
—Johan Huizinga (1872–1945)