GEICO Advertising Campaigns - The Money You Could Be Saving

The Money You Could Be Saving

In 2008, GEICO began airing a series of television ads featuring "the money you could be saving", in the form of two paper-banded stacks of U.S. banknotes with a pair of Googly eyes on top. In some commercials, someone discovers this character sitting nearby, and in others it simply stares at the camera while a voice-over talks about how it wants you to save money. These ads includes a remix by Mysto & Pizzi of the 1980s song "Somebody's Watching Me". During the Halloween 2009 season, GEICO tied in with HBO's True Blood series on bus bench ads and dressed up Kash in fang dentures.

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Famous quotes containing the words money and/or saving:

    When money disappears, we soon understand the power of absence.
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    We black women must forgive black men for not protecting us against slavery, racism, white men, our confusion, their doubts. And black men must forgive black women for our own sometimes dubious choices, divided loyalties, and lack of belief in their possibilities. Only when our sons and our daughters know that forgiveness is real, existent, and that those who love them practice it, can they form bonds as men and women that really can save and change our community.
    Marita Golden, educator, author. Saving Our Sons, p. 188, Doubleday (1995)