GEICO Advertising Campaigns

GEICO advertising campaigns are known for using humour and satire, often featuring distinctive characters such as the company's mascot, the GEICO gecko. The advertising strategy incorporates a saturation-level amount of print (primarily mail circulars) and television parody advertisements, as well as radio advertisements. A common tagline used by GEICO is "15 minutes could save you 15% or more on car insurance."

Warren Buffett, owner of GEICO parent Berkshire Hathaway, has stated that he would spend $2 billion on GEICO ads if he could, far exceeding the $994 million spent in 2011. Approximately 6.5% of the company's premiums are spent on advertising.

Many of the most prominent TV ad campaigns, such as the GEICO Gecko, the GEICO Cavemen, and the Rhetorical Questions campaign featuring Mike McGlone were developed by The Martin Agency.

Read more about GEICO Advertising Campaigns:  Animated Advertisements, Individual Advertisements, The GEICO Gecko, Maxwell The Pig, GEICO Cavemen, Parodies, Blueprint Commercials, My Great Rides, GEICO Racing, 15 Minutes Online, TRS: The Real Scoop, The Money You Could Be Saving, Talking Inanimate Objects, Rhetorical Questions Campaign, Short Stories and Tall Tales, Xtranormal, Easier Way To Save, Get Happy, Get GEICO, Did You Know

Famous quotes containing the words advertising and/or campaigns:

    Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.
    Ernest Lehman (b.1920)

    That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.
    Cornelia Otis Skinner (1901–1979)