GEICO Advertising Campaigns - Short Stories and Tall Tales

Starting in 2010, there have been TV commercials in which a nursery rhyme, being read to the audience from an illustrated book entitled Short Stories and Tall Tales, turns into an ad for GEICO homeowner's insurance:

  • In one, the cow who jumped over the moon crashes down through someone's roof; luckily, the owner was insured with GEICO.
  • In another, the Itsy Bitsy Spider's home is flooded as a result of a clogged downspout, and his mattress is ruined; thanks to GEICO, he now has a "Sleep Number" bed. His sleep number is 25.
  • A burglar breaks into Little Miss Muffet's house and steals her tuffets, which were fortunately insured. The burglar was later caught, given away by a whey stain.

Read more about this topic:  GEICO Advertising Campaigns

Famous quotes containing the words short, stories, tall and/or tales:

    Our friendships hurry to short and poor conclusions, because we have made them a texture of wine and dreams, instead of the tough fibre of the human heart. The laws of friendship are austere and eternal, of one web with the laws of nature and of morals.
    Ralph Waldo Emerson (1803–1882)

    Writing ought either to be the manufacture of stories for which there is a market demand—a business as safe and commendable as making soap or breakfast foods—or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.
    Willa Cather (1876–1947)

    It is surprising on stepping ashore anywhere into this unbroken wilderness to see so often, at least within a few rods of the river, the marks of an axe, made by lumberers who have either camped here or driven logs past in previous springs. You will see perchance where, going on the same errand that you do, they have cut large chips from a tall white pine stump for their fire.
    Henry David Thoreau (1817–1862)

    The very nursery tales of this generation were the nursery tales of primeval races. They migrate from east to west, and again from west to east; now expanded into the “tale divine” of bards, now shrunk into a popular rhyme.
    Henry David Thoreau (1817–1862)