Rhetorical Questions Campaign
Toward the end of 2009, GEICO introduced another advertising campaign in which Mike McGlone walks into an empty room and queries the viewer, "Could switching to GEICO really save you 15% or more on car insurance?" After this, he pauses and then asks a rhetorical and/or obvious question which is immediately followed by a scene cut to the subject at hand.
Such questions have included (in no particular order):
Read more about this topic: GEICO Advertising Campaigns
Famous quotes containing the words rhetorical, questions and/or campaign:
“I come from a place that likes grandeur; it likes large gestures; it is not inhibited by flourish; it is a rhetorical society; it is a society of physical performance; it is a society of style.”
—Derek Walcott (b. 1930)
“Nobody seriously questions the principle that it is the function of mass culture to maintain public morale, and certainly nobody in the mass audience objects to having his morale maintained.”
—Robert Warshow (1917–1955)
“Dianne’s not one of the boys, but she’s not one of the girls, either.”
—Marcia Smolens, U.S. political campaign aide. As quoted in Dianne Feinstein, ch. 15, by Jerry Roberts (1994)