Rhetorical Questions Campaign
Toward the end of 2009, GEICO introduced another advertising campaign in which Mike McGlone walks into an empty room and queries the viewer, "Could switching to GEICO really save you 15% or more on car insurance?" After this, he pauses and then asks a rhetorical and/or obvious question which is immediately followed by a scene cut to the subject at hand.
Such questions have included (in no particular order):
Read more about this topic: GEICO Advertising Campaigns
Famous quotes containing the words rhetorical, questions and/or campaign:
“Art has always been this—pure interrogation, rhetorical question less the rhetoric—whatever else it may have been obliged by social reality to appear.”
—Samuel Beckett (1906–1989)
“Whereas the comic confronts simply logical contradictions, the tragic confronts a moral predicament. Not minor matters of true and false but crucial questions of right and wrong, good and evil face the tragic character in a tragic situation.”
—Marie Collins Swabey. Comic Laughter, ch. 7, Yale University Press (1961)
“Dianne’s not one of the boys, but she’s not one of the girls, either.”
—Marcia Smolens, U.S. political campaign aide. As quoted in Dianne Feinstein, ch. 15, by Jerry Roberts (1994)