Rhetorical Questions Campaign
Toward the end of 2009, GEICO introduced another advertising campaign in which Mike McGlone walks into an empty room and queries the viewer, "Could switching to GEICO really save you 15% or more on car insurance?" After this, he pauses and then asks a rhetorical and/or obvious question which is immediately followed by a scene cut to the subject at hand.
Such questions have included (in no particular order):
Read more about this topic: GEICO Advertising Campaigns
Famous quotes containing the words rhetorical, questions and/or campaign:
“I come from a place that likes grandeur; it likes large gestures; it is not inhibited by flourish; it is a rhetorical society; it is a society of physical performance; it is a society of style.”
—Derek Walcott (b. 1930)
“Dignity, and even holiness too, sometimes, are more questions of coat and waistcoat than some people imagine.”
—Charles Dickens (1812–1870)
“The fact that a man is to vote forces him to think. You may preach to a congregation by the year and not affect its thought because it is not called upon for definite action. But throw your subject into a campaign and it becomes a challenge.”
—John Jay Chapman (1862–1933)