Rhetorical Questions Campaign
Toward the end of 2009, GEICO introduced another advertising campaign in which Mike McGlone walks into an empty room and queries the viewer, "Could switching to GEICO really save you 15% or more on car insurance?" After this, he pauses and then asks a rhetorical and/or obvious question which is immediately followed by a scene cut to the subject at hand.
Such questions have included (in no particular order):
Read more about this topic: GEICO Advertising Campaigns
Famous quotes containing the words rhetorical, questions and/or campaign:
“Whoever inquires about our childhood wants to know something about our soul. If the question is not just a rhetorical one and the questioner has the patience to listen, he will come to realize that we love with horror and hate with an inexplicable love whatever caused us our greatest pain and difficulty.”
—Erika Burkart (20th century)
“The only questions worth asking today are whether humans are going to have any emotions tomorrow, and what the quality of life will be if the answer is no.”
—Lester Bangs (1948–1982)
“The war on privilege will never end. Its next great campaign will be against the privileges of the underprivileged.”
—H.L. (Henry Lewis)