GEICO Advertising Campaigns - Parodies

Parodies

Another common theme is misdirection, in which the commercial appears to be about an unrelated product (or, in fact, may not even be a commercial), suddenly changing to become a plug for GEICO. The commercials use a variety of fictional characters such as Speed Racer, Mrs. Butterworth, Jed Clampett, and Bill Dutchess as well as real people such as Verne Troyer, Tony Little, Little Richard, Joan Rivers, Peter Frampton, Don LaFontaine, The Pips, and James Lipton spoofing themselves. Other commercials relate to a hair loss doctor who has saved by switching to GEICO, a nature show about a fish, and a soap opera of a couple who are breaking up. Another set of GEICO ads involved a fictional reality show called "Tiny House" in which contestants were forced to live in a half-scale house.

An additional commercial theme is the promotion of fictional products. In 2006 parody ads featured such products as long distance phone service, tomato soda, fast-food, a reality TV show, dolls, and even poking fun at the Old Navy commercials - in all cases, the parody portion of the ad ends with "but it won't save you any money on car insurance." After the GEICO slogan is heard, the commercials end with "Why haven't you called GEICO?"

The parody pitch crossed over to the Caveman campaign in 2007, in a 10-second spot that appears to be a talking heads news interview, but features the popular caveman.

In response to some of the parody ads, Seth Green and Matthew Senreich wrote a sketch using the character Jar Jar Binks in a parody of one of the celebrity ads for their second Robot Chicken Star Wars special.

MADtv also made a sketch parodying these ads using characters of Elmo (who was performed by Frank Caeti) and Carlos Mencia (who was played by Johnny Sanchez).