Maxwell The Pig
Maxwell is an anthropomorphic talking pig and something of a recurring character in a few Geico advertisements. Maxwell debuted in an installment of the Rhetorical Questions campaign as the "little piggy who cried 'wee wee' all the way home" (referencing the famous nursery rhyme "This Little Piggy") being driven home by a friend's mother, squealing along the way. While Maxwell was originally intended as a one-time character, the popularity of his debut commercial resulted in his appearance in a few other advertisements, including a radio commercial. Coin banks manufactured in his likeness were even available at one point. However, he has not acquired as much of an iconic status as the Geico gecko himself.
At the end of 2011, Maxwell the Pig returned to advertise the new GEICO app.
Read more about this topic: GEICO Advertising Campaigns
Famous quotes containing the words maxwell and/or pig:
“For who shall defile the temples of the ancient gods, a cruel and violent death shall be his fate, and never shall his soul find rest unto eternity. Such is the curse of Amon-Ra, king of all the gods.”
—Griffin Jay, Maxwell Shane (1905–1983)
“He had the oaks for heating and for light.
He had a hen, he had a pig in sight.
He had a well, he had the rain to catch.
He had a ten-by-twenty garden patch.
Nor did he lack for common entertainment.
That I assume was what our passing train meant.”
—Robert Frost (1874–1963)