Maxwell The Pig
Maxwell is an anthropomorphic talking pig and something of a recurring character in a few Geico advertisements. Maxwell debuted in an installment of the Rhetorical Questions campaign as the "little piggy who cried 'wee wee' all the way home" (referencing the famous nursery rhyme "This Little Piggy") being driven home by a friend's mother, squealing along the way. While Maxwell was originally intended as a one-time character, the popularity of his debut commercial resulted in his appearance in a few other advertisements, including a radio commercial. Coin banks manufactured in his likeness were even available at one point. However, he has not acquired as much of an iconic status as the Geico gecko himself.
At the end of 2011, Maxwell the Pig returned to advertise the new GEICO app.
Read more about this topic: GEICO Advertising Campaigns
Famous quotes containing the words maxwell and/or pig:
“Aw, it’s just like a woman. When the shootin’s all over and everything’s safe, they pass out.”
—Griffin Jay, and Maxwell Shane (1905–1983)
““Eh Bien you like this sacred pig of a country?” asked Marco.
“Why not? I like it anywhere. It’s all the same, in France you are paid badly and live well; here you are paid well and live badly.””
—John Dos Passos (1896–1970)