Maxwell The Pig
Maxwell is an anthropomorphic talking pig and something of a recurring character in a few Geico advertisements. Maxwell debuted in an installment of the Rhetorical Questions campaign as the "little piggy who cried 'wee wee' all the way home" (referencing the famous nursery rhyme "This Little Piggy") being driven home by a friend's mother, squealing along the way. While Maxwell was originally intended as a one-time character, the popularity of his debut commercial resulted in his appearance in a few other advertisements, including a radio commercial. Coin banks manufactured in his likeness were even available at one point. However, he has not acquired as much of an iconic status as the Geico gecko himself.
At the end of 2011, Maxwell the Pig returned to advertise the new GEICO app.
Read more about this topic: GEICO Advertising Campaigns
Famous quotes containing the words maxwell and/or pig:
“Hey, Steve, can a woman go nuts from gettin’ sawed in half too many times?”
—Griffin Jay, Maxwell Shane (1905–1983)
“Twelve voices were shouting in anger, and they were all alike. No question, now, what had happened to the faces of the pigs. The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which.”
—George Orwell (1903–1950)