GEICO Advertising Campaigns - Individual Advertisements

Individual Advertisements

GEICO has presented a number of memorable one shot ads. Amongst these are:

• A white duck says, "Am I on? (clears throat) GEICO Direct could save you hundreds of money on car insurance. Result..." (The duck then removes his beak, revealing a smaller one. He continues, in a high-pitched voice) "...Smaller bill."
• A man, whose insurance company didn't offer a loaner vehicle, left his house while covered in magnets and "bummed a ride" by attaching himself to a passing car.
• A man's dog wears a fire proximity suit as he delivers a competing insurance company's bill because it is "too hot to handle".
• As an example of other companies' poor customer service, a man in a diner tells a waitress he didn't order mayo on his sandwich, at which point she scrapes it off onto the side of the table.
• To showcase GEICO's 24-hour customer service, GEICO employees are shown wearing beer helmets with cups of coffee attached to them instead of beer, followed by a comparison shot of a regular insurance company's small coffee mug and GEICO's big coffee mug.
• A police unit tracks the source of an apparent earthquake, only to find an obese man joyously jumping up and down over the money that GEICO saved him.
• A man employs a team of bloodhounds to find his Acme Insurance agent after hours but finds only a terrified janitor in the building.
• A man looks at his most recent auto insurance bill with his dog at his side; the dog, finding out his owner spent far too much money rolls on the floor laughing.
• A man places a long-distance collect phone call through an operator, claiming to be named Bob Wehadababyitsaboy to get his message across without having the call's recipient billed. This commercial ran for a few weeks with the name joke and the pitch for GEICO, followed by a parting shot of the man on the telephone further exploiting his name trick, saying "Last name is Wehadababyitsaboyandweighs8pounds3ouncesandisdoingfine". The commercial was later re-edited to remove the ending joke and add "Don't cheat the telephone company, save money the legal way with GEICO" in its place.
• A squirrel causes a car to swerve and crash off-screen. Having survived, the squirrel performs a celebratory series of fist bumps and high fives with another squirrel.
• The camera tilts up to a night sky to show a constellation of a car, the windshield of which is hit by a comet.
• On his way to participate in spokesperson auditions, the gecko runs into the Taco Bell chihuahua which says "Oh great, a talking gecko."
• While an ACME worker is at her desk, a man is seen going back and forth before falling through a trapdoor.