GEICO Advertising Campaigns - Get Happy, Get GEICO

Get Happy, Get GEICO

Starting in 2012, GEICO ran TV commercials in which bluegrass pickers named Ronny (played by Director / Musician Alex Harvey) and Jimmy (played by Actor / Comedian Timothy Ryan Cole), respectively, talk about how happy saving money on insurance can make someone, and using examples intended to be humorous:

  • Happer than Gallagher at a Farmer's Market: Gallagher runs amok at a farmer's market, smashing watermelons with a huge mallet and laughing maniacally.
  • Happier than a Bodybuilder Directing Traffic: A smiling bodybuilder is standing in an intersection and directing traffic while striking poses.
  • Happier than Christopher Columbus with Speedboats: Christopher Columbus is shown on a speeding motoboat, accompanied by two other boats, while a crew member looks seasick.
  • Happier than Eddie Money running a travel agency: A family is shown sitting in front of a desk in an office. An excited Eddie Money is then shown behind the desk holding airline tickets, where he begins singing (a capella), "I've got Two Tickets to Paradise" while the family appears increasingly annoyed.
  • Happier than a Witch at a Broom Factory: A witch is seen flying around on a broom inside of a broom factory. She lands and demands another broom from one of the employees and begins flying again, laughing and having fun.
  • Happier than a Slinky on an Escalator: A Slinky is seen steeping backwards on an up escalator. While the Slinky goes backwards, others try to avoid it as they go to work and the slinky says "This is Awesome!"
  • Happier than an Antelope with Nightvision Goggles: Two antelope are seen watching a lion through nightvision goggles. The two are secretly laughing at the lion and his poor stealth skills.
  • Happier than Dikembe Mutumbo Blocking a Shot: Dikembe Mutumbo appears blocking various things that people throw, such as a crumpled piece of paper, a pile of laundry, and a box of cereal. The GEICO Logo then appears and Mutumbo knocks off the "G".
  • Happier than Paul Revere with a Cell Phone: Paul Revere who is inside a home in Concord, Massachusetts, notices a bell ringing from a church. As he looks out the window, he calls on his cell phone and warns that the British are coming. Afterwards, he returns to his guests and plays charades.
  • Happier than Dracula Participating at a Blood Drive: At a blood drive, Dracula asks a man his blood type and what he ate today. The man replies either A or B positive and that he ate Lebanese food. Dracula says that he loves the Lebanese. He then excitedly decides to skip the formalities and "get started". He is then seen following the man out at the end.
  • Happier than the Pillsbury Doughboy on his way to a Baking Convention: At an airport, the Pillsbury Doughboy is going through airport security, but every time the security guard tries to pat him down, he is easily tickled. He promises to hold it together, but keeps failing. Once he gets on his way, the Doughboy sings along as they continue playing guitar.
  • Happier than a Camel on Wednesday: At an office, a camel asks workers what day it is. A woman tells him that it is Hump Day. The camel whoops with excitement.

Read more about this topic:  GEICO Advertising Campaigns