GEICO Advertising Campaigns - Easier Way To Save

Easier Way To Save

Starting in the summer of 2011, a new series of advertising involved people discovering unusual ways to save money.

Television commercials:

• A couple teaching their 6 year old son how to dunk a basketball in order to help him get a scholarship, with him getting stuck on the basket.
• A dog and a cockatoo playing A-Ha's "Take On Me" because their owner can't afford to keep downloading music.
• A sea captain living as a roommate, rehearsing "Major-General's Song."
• A woman turning her daughter's pet fish into her husband's meal.
• Robots hired in a daycare center because they "work for free".
• Three guinea pigs rowing their boat to produce electricity for their owner's computer.
• A couple adopting a black rescue panther who can protect their house.
• A man singing a personal ad to the tune of Bonnie Tyler's "Total Eclipse of the Heart" because dating websites cost too much money
• Three middle school girls criticize on what the man is eating, only to watch his weight.
• A family forming their own theme park.
• Boy Scouts using paintball guns to decorate a couple's living room.
• A man adopting a pet possum for his kids, as a cheaper alternative to a puppy.

Radio commercials:

• A man who tries to cut his wife's hair, while she sleeps, instead of going to the hairstylist.
• A man who can only rely on toll-free numbers.
• A man consolidating his 5 daughters' weddings into one day.
• A woman carpooling with her daughter's school bus.
• An umpire who cannot pay for his contacts, using the lost pair of eyeglasses he found.
• A man turning his bathroom shower into an amusement attraction, instead of taking his family to an amusement park.
• A man using carrier pigeons to send letters because of the high cost of postage stamps.
• A man who can't spend money on the Internet for his home, thus using his neighbor's unprotected connection.
• A woman who is dreaming of being in Machu Picchu because she cannot buy Airline tickets.