Blueprint Commercials
GEICO also has several only blue-and-white ads, coined as "blueprint commercials", that focus on getting the point across that GEICO is "saving people money on more than just car insurance" (such as motorcycle, RV, boat, etc.), accompanied by the song "Gimme What I Want" by DCP Productions.
Read more about this topic: GEICO Advertising Campaigns
Famous quotes containing the word blueprint:
“Guys do not have a genetic blueprint that allows them to understand or love sports.”
—Lesley Visser, U.S. sports reporter and announcer. As quoted in Sports Illustrated, p. 82 (June 17, 1991)