Animated Advertisements
Animated advertisements were part of the early GEICO Direct ads as well as the "Dumb Things" campaign. The 15-second long commercials, animated by Bill Plympton, featured a curious little man walking up to an object and eventually getting hurt due to his curiosity of the object. One of the commercials, for example, involved him finding a cannon and pressing a button, causing a resulting cannonball to fire out and stick to his face. The original saying in the commercial was "You could still save money on car insurance. Even if you made a few mistakes."; later modified to "We all do dumb things. Paying too much for car insurance doesn't have to be one of them."
Read more about this topic: GEICO Advertising Campaigns
Famous quotes containing the word animated:
“Of all nature’s animated kingdoms, fish are the most unchristian, inhospitable, heartless, and cold-blooded of creatures.”
—Herman Melville (1819–1891)