Animated Advertisements
Animated advertisements were part of the early GEICO Direct ads as well as the "Dumb Things" campaign. The 15-second long commercials, animated by Bill Plympton, featured a curious little man walking up to an object and eventually getting hurt due to his curiosity of the object. One of the commercials, for example, involved him finding a cannon and pressing a button, causing a resulting cannonball to fire out and stick to his face. The original saying in the commercial was "You could still save money on car insurance. Even if you made a few mistakes."; later modified to "We all do dumb things. Paying too much for car insurance doesn't have to be one of them."
Read more about this topic: GEICO Advertising Campaigns
Famous quotes containing the word animated:
“Impenetrable in their dissimulation, cruel in their vengeance, tenacious in their purposes, unscrupulous as to their methods, animated by profound and hidden hatred for the tyranny of man—it is as though there exists among them an ever-present conspiracy toward domination, a sort of alliance like that subsisting among the priests of every country.”
—Denis Diderot (1713–1784)