Product Red Support
Gap took part in the Product Red campaign (www.joinred.org). In early 2006, they released a special RED collection, including a T-shirt manufactured in Lesotho from African cotton. The expanded Gap Product Red collection was released October 13, 2006. 50%-100% of the profits went to the Global Fund; depending on the item. Gap continued on with Gap Product Red items into the 2007 New Year, especially in the lead up to Valentine's Day, using slogans such as "Admi(RED)" and "Desi(RED)." Product Red has now contributed over $45 million to the Global Fund, more than any other private donation received to date.
Other launch partners included American Express, Apple Inc., Converse, Hallmark, Emporio Armani and Motorola.
Read more about this topic: Gap (clothing Retailer)
Famous quotes containing the words product, red and/or support:
“...In the past, as now, [Hollywood] was a stamping ground for tastelessness, violence, and hyperbole, but once upon a time it turned out a product which sweetened the flavor of life all over the world.”
—Anita Loos (1888–1981)
“Every one of my friends had a bad day somewhere in her history she wished she could forget but couldn’t. A very bad mother day changes you forever. Those were the hardest stories to tell. . . . “I could still see the red imprint of his little bum when I changed his diaper that night. I stared at my hand, as if they were alien parts of myself . . . as if they had betrayed me. From that day on, I never hit him again.””
—Mary Kay Blakely (20th century)
“Children learn to care by experiencing good care. They come to know the blessings of gentleness, or sympathy, of patience and kindness, of support and backing first through the way in which they themselves are treated.”
—James L. Hymes, Jr. (20th century)