Product Red Support
Gap took part in the Product Red campaign (www.joinred.org). In early 2006, they released a special RED collection, including a T-shirt manufactured in Lesotho from African cotton. The expanded Gap Product Red collection was released October 13, 2006. 50%-100% of the profits went to the Global Fund; depending on the item. Gap continued on with Gap Product Red items into the 2007 New Year, especially in the lead up to Valentine's Day, using slogans such as "Admi(RED)" and "Desi(RED)." Product Red has now contributed over $45 million to the Global Fund, more than any other private donation received to date.
Other launch partners included American Express, Apple Inc., Converse, Hallmark, Emporio Armani and Motorola.
Read more about this topic: Gap (clothing Retailer)
Famous quotes containing the words product, red and/or support:
“Evil is committed without effort, naturally, fatally; goodness is always the product of some art.”
—Charles Baudelaire (1821–1867)
“The curse of hell upon the sleek upstart
That got the Captain finally on his back
And took the red red vitals of his heart
And made the kites to whet their beaks clack clack.”
—John Crowe Ransom (1888–1974)
“I make this direct statement to the American people that there is far less chance of the United States getting into war, if we do all we can now to support the nations defending themselves against attack by the Axis than if we acquiesce in their defeat, submit tamely to an Axis victory, and wait our turn to be the object of attack in another war later on.”
—Franklin D. Roosevelt (1882–1945)