Product Red Support
Gap took part in the Product Red campaign (www.joinred.org). In early 2006, they released a special RED collection, including a T-shirt manufactured in Lesotho from African cotton. The expanded Gap Product Red collection was released October 13, 2006. 50%-100% of the profits went to the Global Fund; depending on the item. Gap continued on with Gap Product Red items into the 2007 New Year, especially in the lead up to Valentine's Day, using slogans such as "Admi(RED)" and "Desi(RED)." Product Red has now contributed over $45 million to the Global Fund, more than any other private donation received to date.
Other launch partners included American Express, Apple Inc., Converse, Hallmark, Emporio Armani and Motorola.
Read more about this topic: Gap (clothing Retailer)
Famous quotes containing the words product, red and/or support:
“Evil is committed without effort, naturally, fatally; goodness is always the product of some art.”
—Charles Baudelaire (1821–1867)
“For which he wex a litel red for shame,
Whan he the peple upon him herde cryen,
That to beholde it was a noble game,
How sobreliche he caste doun his yen.
Criseyda gan al his chere aspyen,
And let so softe it in her herte sinke
That to herself she seyde, “Who yaf me drinke?””
—Geoffrey Chaucer (1340–1400)
“But look what we have built ... low-income projects that become worse centers of delinquency, vandalism and general social hopelessness than the slums they were supposed to replace.... Cultural centers that are unable to support a good bookstore. Civic centers that are avoided by everyone but bums.... Promenades that go from no place to nowhere and have no promenaders. Expressways that eviscerate great cities. This is not the rebuilding of cities. This is the sacking of cities.”
—Jane Jacobs (b. 1916)