Product Red Support
Gap took part in the Product Red campaign (www.joinred.org). In early 2006, they released a special RED collection, including a T-shirt manufactured in Lesotho from African cotton. The expanded Gap Product Red collection was released October 13, 2006. 50%-100% of the profits went to the Global Fund; depending on the item. Gap continued on with Gap Product Red items into the 2007 New Year, especially in the lead up to Valentine's Day, using slogans such as "Admi(RED)" and "Desi(RED)." Product Red has now contributed over $45 million to the Global Fund, more than any other private donation received to date.
Other launch partners included American Express, Apple Inc., Converse, Hallmark, Emporio Armani and Motorola.
Read more about this topic: Gap (clothing Retailer)
Famous quotes containing the words product, red and/or support:
“Whenever a taboo is broken, something good happens, something vitalizing.... Taboos after all are only hangovers, the product of diseased minds, you might say, of fearsome people who hadn’t the courage to live and who under the guise of morality and religion have imposed these things upon us.”
—Henry Miller (1891–1980)
“It might become a wheel spoked red and white
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Of billows, downward, toward the drift-fire shore.”
—Wallace Stevens (1879–1955)
“An ordinary man will work every day for a year at shoveling dirt to support his body, or a family of bodies; but he is an extraordinary man who will work a whole day in a year for the support of his soul. Even the priests, men of God, so called, for the most part confess that they work for the support of the body.”
—Henry David Thoreau (1817–1862)