Game Boy Micro - Release and Sales

Release and Sales

Life-to-date Number of units sold
Date Japan Americas Other Total
2005-09-30 0.41 million 0.29 million 0 0.70 million
2005-12-31 0.57 million 0.47 million 0.78 million 1.82 million
2006-03-31 0.58 million 0.47 million 0.79 million 1.83 million
2006-06-30 0.59 million 0.47 million 0.80 million 1.86 million
2006-09-30 0.59 million 0.47 million 0.80 million 1.87 million
2006-12-31 0.60 million 0.96 million 0.85 million 2.40 million
2007-03-31 0.61 million 0.95 million 0.87 million 2.42 million
  • The Game Boy Micro sold over 170,000 units during its first days in Japan.
  • The North American release drew some criticism; with a formal release of September 19, 2005, many stores simply ignored it, some delaying it until September 26, 2005 or as late as September 30, 2005.
  • According to a Q1 2007 Nintendo earnings release, 2.42 million Game Boy Micro units had been sold worldwide as of March 31, 2007, including 610,000 units in Japan, 950,000 units in the Americas, and 870,000 in other territories such as Europe and Oceania.
  • On July 30, 2007, GamePro.com ranked the Game Boy Micro (listed as "GB Micro") as #8 in its list of "The 10 Worst-Selling Handhelds of All Time".
  • As of July 30, 2007, the Game Boy Micro has sold 2.5 million units, according to GamePro.
  • Generally, the Game Boy Micro did not sell well, and failed to reach the company's aim of units sold.

Satoru Iwata stated that the marketing of the Nintendo DS "must have deprived the Game Boy Micro of its momentum" in the marketplace and he admitted that Game Boy Micro sales did not meet Nintendo's expectations, commenting it "failed to explain to consumers its unique value".

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