Meaning
'la Mode', in French, simply means fashion. Also, the word 'fuck' in Quebec French has a less harsh connotation than that of the English word 'fuck', with a meaning something closer to 'heck'. Therefore, 'Fuck la Mode', in English, is closer to 'to heck with fashion' than 'fuck fashion'. 2009 was the 20th anniversary of the brand. There was celebration all throughout the year, including the launch of the new website.
- Fuck la Mode official website
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