Fruit Roll-Ups is a brand of fruit-flavored snack that debuted in grocery stores across the United States in 1979. Research for the product began in 1975. Fruit Roll-Ups are manufactured by General Mills and distributed under the Betty Crocker brand in the United States and the Uncle Tobys brand in Australia. The snack is a flat, pectin-based fruit-flavored snack, wrapped around a piece of cellophane for easier removal. Often the consumer must unwrap the cellophane an extra revolution in order to remove the snack due to its tendency to stick to itself. Fruit Roll-Ups is similar to Fruit by the Foot (also a General Mills Snack) in that both snacks are packaged similarly (i.e., rolled around a material so the product does not stick to itself); however, the two snacks differ with respect to taste, texture, and consistency. In the United States, retail Fruit Roll-Ups are sold in boxes of 10.
Kellogg's created "Fruit Winders" in the UK, which is an extremely similar product only in fewer flavours.
Read more about Fruit Roll-Ups: Advertising, History of The Fruit Roll, Flavors
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