Fruit Roll-Ups - History of The Fruit Roll

History of The Fruit Roll

Joray Fruit Rolls are a round, fruit leather product from New York that predates Fruit Roll-Ups. Fruit Roll-Ups have a more rubbery texture than the natural rolls and though were originally round in shape, they are now shaped like a parallelogram.

According to urban legend, this is because the production process for the original round-shaped product was too slow to keep up with demand. A General Mills engineer was inspired by the spiral shape of the cardboard roll after he pulled the last sheet of toilet paper, and he successfully argued that producing Fruit Roll-Ups in a similar fashion would be more productive. However, this claim has not been verified.

Fruit Roll-Ups have featured variants on the original plain sheets such as punch out shapes on the rolls and temporary tattoos and tattoos for tongues.

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