Company Profile
Fruit of the Loom's main business focus is on branded products for consumers ranging from children to senior citizens. The company is one of the largest manufacturers and marketers of men's and boys' underwear, women's and girls' underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear and childrenswear. Fruit of the Loom is now a global underwear and casualwear business, employing more than 32,000 people worldwide.
Fruit of the Loom offers an unconditional guarantee on all the products it sells. The brand has significant market share for basic apparel. The familiar logo with the apple, leaves, green grapes, currants, and purple grapes is a widely recognizable trademark. The company is a vertically integrated manufacturer.
The company also controls another long-known underwear brand, B.V.D. (Bradley, Voorhees, and Day). Other brands also manufactured and sold by the company are Funpals/FunGals, Screen Stars and Underoos. Brands once owned or marketed by Fruit of the Loom include Gitano, Munsingwear, Salem Sportswear, and Pro Player, which once had the naming rights to what is now Sun Life Stadium (originally Joe Robbie Stadium) in Miami, Florida from 1996 to 2005, despite bankruptcy by the parent company in 1999.
Hanes and Jockey are the main competitors to Fruit of the Loom. The Fruit Of the Loom logo consists of an apple, leaves, green grapes, currants, and purple grapes. In TV commercials for the brand, actors play the roles of only four of the logo's parts: the apple, green grapes, purple grapes, and leaves. The role of "Apple" is played by Rad Daly, and the "Leaf" was at one time played by Academy Award-winning actor F. Murray Abraham, and has been played by Gene Steichen since the Fruit Guys were re-introduced to the public in 2001. "Green Grapes" is played by Richard Steven Horvitz. "Purple Grapes" is played by Wayne Wilderson. In 2012, Fruit of the Loom begun a "Move to Comfort" series demonstrating the brands ability to create hip, comfortable underwear products for both men and women.
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