Frijj

Friji (Pronounced "fridge") is a brand of milkshake sold mainly in the United Kingdom. Produced by Dairy Crest, it was first launched in 1993. Frijj is sold in four permanent flavours: strawberry, chocolate, banana and Chocolate Fudge Brownie. There have also been numerous limited edition flavours, some of which (since 2003) have featured characters from The Simpsons in marketing campaigns. Other limited edition flavours include custard, caramel, raspberry doughnut, Jaffa Cake, Banoffee Pie, vanilla, white chocolate, chocolate mint, cookie dough and cookies and cream. An even thicker version of Frijj was launched in 1998 called 'frijj Extreme' this was available in two flavours – white chocolate and milk chocolate. Frijj is normally sold in 500ml size, with strawberry, banana and chocolate flavours also available in one-litre bottles. It is often misconstrued as "Friji" and pronounced "Fridge-ee".