Launch
The brand was launched on 24 November 2008 at 6:29 p.m. through the use of a 60-second advertisement shown on all networks, in a roadblock.
The proper service was launched in 2009 along with a number of Freeview badged set-top boxes and integrated digital televisions. At least four manufacturers intend to release Phase 1 Freeview devices which do not support MHEG-5.
Freeview has been criticised as being ambiguous and light on details, with criticism that certification is more about restricting devices than enabling them. The introduction of channels replacing the previous High Definition simulcasts led to complaints that regular programming was no longer broadcast in high-definition.
Read more about this topic: Freeview (Australia)
Famous quotes containing the word launch:
“I had often stood on the banks of the Concord, watching the lapse of the current, an emblem of all progress, following the same law with the system, with time, and all that is made ... and at last I resolved to launch myself on its bosom and float whither it would bear me.”
—Henry David Thoreau (1817–1862)
“Now launch the small ship, now as the body dies
and life departs, launch out, the fragile soul
in the fragile ship of courage, the ark of faith
with its store of food and little cooking pans
and change of clothes,”
—D.H. (David Herbert)