Freebirds World Burrito, Freebirds for short, is a regional chain of fast casual burrito restaurants. Founded in 1987 in Isla Vista, California by Mark Orfalea and Pierre Dube, the restaurant chain expanded into Texas in 1990. After Dube took over the Texas location in 1994, he expanded the chain to span 19 restaurants in Texas, while Orfalea retained ownership of the original California location and a license to continue using the name. The Texas Freebirds World Burrito chain, which was headquartered in College Station, was purchased by private-equity Tavistock Group in 2007. The chain, headquartered in the Tavistock Restaurants offices in Emeryville, California, has grown to over 30 locations in Texas and a single location in Oklahoma and Kansas, with some Freebirds set to open outside the state in 2011.
Read more about Freebirds World Burrito: History, Business Model
Famous quotes containing the word world:
“This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one; the being thoroughly worn out before you are thrown on the scrap heap; the being a force of Nature instead of a feverish selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy. And also the only real tragedy in life is being used by personally minded men for purposes which you recognize to be base.”
—George Bernard Shaw (1856–1950)