Newspaper Wars
The Cologne newspaper war and legal battles were not the only problems free papers encountered. In Paris, hawkers who distributed free papers were attacked, and papers were destroyed and burned. The most common newspaper war however is the clash between publishers or, to be more precise, between local publishers and entrepreneurs like in Cologne. In many cities publishers turned the market that has been quiet for decades into a battlefield. Local publishers are now responsible for almost half of the total circulation of free daily newspapers. They have a monopoly in Belgium, the UK, Singapore, Melbourne, Austria, Argentina and Iceland. However, in other markets (France, Switzerland, the Netherlands, Korea, Denmark, Finland, Italy, USA) local publishers have a substantial market share. In some French and Italian markets three titles are competing; in Seoul there were six titles in October 2004. There are 3 free daily papers in London.
Read more about this topic: Free Daily Newspaper
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