Newcastle United
Initially, Shepherd became involved with the consolidation of the Newcastle sporting club to just Newcastle United, selling or reducing Hall's controlling stakes in: Newcastle Falcons rugby team, Newcastle Eagles basketball team; and the then Newcastle Cobras ice hockey team.
In 1996, Shepherd was tasked by Hall with bringing Alan Shearer to the club, which he did for a-then world record fee. The confidence Shepherd showed in completing the deal persuaded Hall, who wanted to retire to Spain, to effectively offload the day-to-day running of the club to Shepherd as chairman, and his son Douglas as the active Hall family member on the board. Shepherd agreed with his brother Bruce to take the position, while Bruce continued to run Shepherd Offshore.
Read more about this topic: Freddy Shepherd
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