Early Business Activities
Fred and John Lillywhite, as well as their elder brother, James (b.1825), all went into business as sports outfitters. Perhaps because of this multiplicity of Lillywhites, latter day accounts of their non-cricketing activities sometimes conflict as to who did what. What is clear is that Fred was a manager, probably from 1848 to 1855, in the firm of Lillywhite Brothers, a tobacconist and sports outfitter in Islington, then on the outskirts of London.
The Lillywhites' father died in 1854 and was buried in Highgate Cemetery, North London. The following year Fred went into partnership with the Sussex all-rounder, John Wisden (1826–84), with whom he established a tobacconist and outfitter in New Coventry Street, near Leicester Square, in the West End of London. This partnership did not survive the tour to the United States and Canada in 1859 that Lillywhite (though not himself a player) organised and of which Wisden was a prominent member.
By 1860 James Lilywhite (the elder brother) was cricketing coach at Cheltenham College, Gloucestershire, where he also ran an outfitters. John Lillywhite, who had also joined the 1859 tour, was then running a cricketing warehouse near Euston Square, London. This was the forerunner of the present Lillywhites, established in Haymarket in 1863, that, following its acquisition in 1922 by I H Benedictus, moved to the Criterion site in Piccadilly Circus in 1925.
Read more about this topic: Fred Lillywhite
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