Frank Luntz - Publications

Publications

Luntz is the author of the 2007 New York Times Best Seller "Words That Work: It's Not What You Say, It's What People Hear." His second book, "What Americans Really Want ... Really: The Truth About Our Hopes, Dreams and Fears," climbed to #6 on the New York Times Business Best Sellers list. In March 2011, Luntz released his book "Win: The Key Principles to Take Your Business From Ordinary to Extraordinary".

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