Frank Luntz - Bibliography

Bibliography

• Luntz, Frank. Candidates, Consultants, and Campaigns: The Style and Substance of American Electioneering. New York: Blackwell, 1988.
• Luntz, Frank. Words That Work: It's Not What You Say, It's What People Hear New York: Hyperion, 2007.
• Luntz, Frank. What Americans Really Want...Really New York: Hyperion, 2009.
• Luntz, Frank. Win: The Key Principles to Take Your Business from Ordinary to Extraordinary New York: Hyperion, 2011.