Frame analysis (also called framing analysis) is a multi-disciplinary social science research method used to analyze how people understand situations and activities. The concept is generally attributed to the work of Erving Goffman and his 1974 book Frame analysis: An essay on the organization of experience and has been developed in social movement theory, policy studies and elsewhere.
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Famous quotes containing the words frame and/or analysis:
“Predictions of the future are never anything but projections of present automatic processes and procedures, that is, of occurrences that are likely to come to pass if men do not act and if nothing unexpected happens; every action, for better or worse, and every accident necessarily destroys the whole pattern in whose frame the prediction moves and where it finds its evidence.”
—Hannah Arendt (1906–1975)
“A commodity appears at first sight an extremely obvious, trivial thing. But its analysis brings out that it is a very strange thing, abounding in metaphysical subtleties and theological niceties.”
—Karl Marx (1818–1883)