Make Cars Green Campaign
At the 2008 Japanese Grand Prix the tyres had the grooves painted green, as part of a promotion by the FIA to reduce the impact of motoring on the environment, called Make Cars Green. The softer of the two types of tyre still had the second innermost groove painted white, as per normal.
Upon the return of slicks at the beginning of the 2009 season the white stripe to indicate differences between the tyres was no longer possible due to the lack of grooves on the tyres. Subsequently, in a continuation of the Make Cars Green tyres in Japan, Bridgestone painted the sidewalls of the option tyre green instead.
Read more about this topic: Formula One Tyres
Famous quotes containing the words cars, green and/or campaign:
“The reason American cars don’t sell anymore is that they have forgotten how to design the American Dream. What does it matter if you buy a car today or six months from now, because cars are not beautiful. That’s why the American auto industry is in trouble: no design, no desire.”
—Karl Lagerfeld (b. 1938)
“The wrong of unshapely things is a wrong too great to be told;
I hunger to build them anew and sit on a green knoll apart....”
—William Butler Yeats (1865–1939)
“The fact that a man is to vote forces him to think. You may preach to a congregation by the year and not affect its thought because it is not called upon for definite action. But throw your subject into a campaign and it becomes a challenge.”
—John Jay Chapman (1862–1933)