Foreign Orthography
Foreign letters and diacritical marks (such as the umlaut) are often used to give a foreign flavor to a brand that does not consist of foreign terms.
Read more about this topic: Foreign Branding
Famous quotes containing the word foreign:
“We are apt to say that a foreign policy is successful only when the country, or at any rate the governing class, is united behind it. In reality, every line of policy is repudiated by a section, often by an influential section, of the country concerned. A foreign minister who waited until everyone agreed with him would have no foreign policy at all.”
—A.J.P. (Alan John Percivale)