Foreign Branding - Foreign Orthography

Foreign Orthography

Foreign letters and diacritical marks (such as the umlaut) are often used to give a foreign flavor to a brand that does not consist of foreign terms.

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Famous quotes containing the word foreign:

    You can’t appreciate home till you’ve left it, money till it’s spent, your wife till she’s joined a woman’s club, nor Old Glory till you see it hanging on a broomstick on the shanty of a consul in a foreign town.
    O. Henry [William Sydney Porter] (1862–1910)