Foreign branding is an advertising and marketing term describing the implied cachet or superiority of products and services with foreign or foreign-sounding names. In non-English-speaking countries, many brands use English or specifically American-styled names to imply high quality and advanced technology. In English-speaking countries, many cosmetics and fashion brands use French or Italian-styled names to imply a connection to the style-conscious, while the northern European and Japanese names imply also high quality and advanced technology.
Read more about Foreign Branding: English-speaking Countries, In Non-English-speaking Countries, Products Renamed To Avoid Offence, Foreign Orthography
Famous quotes containing the word foreign:
“You can’t appreciate home till you’ve left it, money till it’s spent, your wife till she’s joined a woman’s club, nor Old Glory till you see it hanging on a broomstick on the shanty of a consul in a foreign town.”
—O. Henry [William Sydney Porter] (1862–1910)