Foreign branding is an advertising and marketing term describing the implied cachet or superiority of products and services with foreign or foreign-sounding names. In non-English-speaking countries, many brands use English or specifically American-styled names to imply high quality and advanced technology. In English-speaking countries, many cosmetics and fashion brands use French or Italian-styled names to imply a connection to the style-conscious, while the northern European and Japanese names imply also high quality and advanced technology.
Read more about Foreign Branding: English-speaking Countries, In Non-English-speaking Countries, Products Renamed To Avoid Offence, Foreign Orthography
Famous quotes containing the word foreign:
“The American who has been confined, in his own country, to the sight of buildings designed after foreign models, is surprised on entering York Minster or St. Peter’s at Rome, by the feeling that these structures are imitations also,—faint copies of an invisible archetype.”
—Ralph Waldo Emerson (1803–1882)