English-speaking Countries
- Pret A Manger sandwich retail chain is British.
- Grey Poupon Dijon mustard was created by American Heublein Company.
- Häagen-Dazs ice cream, has a Scandinavian-sounding name, but was established by Jewish-Polish immigrants Reuben and Rose Mattus in the Bronx, New York.
- Vichyssoise, a cold potato and leek soup, was invented at the Ritz-Carlton Hotel in New York in the 1910s but it was given a French name.
- Dolmio and Kan-Tong sauces have an Italian-sounding name and an Asian-sounding name respectively, but are both made by Masterfoods in Australia.
- "Möben" is a trademark of the English company Moben Kitchens, implying the perceived higher quality of German and Scandinavian kitchens.
- Matsui is Japanese-sounding brand of electrical retailer Dixons (UK).
- Ginsu knives have a Japanese-sounding name "Ginsu" (Kanji Japanese: 銀簾, Hiragana: ぎんす) but are made in America by Douglas Quikut
- Rykä shoes are given a Scandinavian-looking name, despite being an American company.
- Berghaus, a British Outdoor Equipment company that converted the name of its first premises (LD Mountain Centre) roughly into German to market its own products.
- Grü, the gravy-themed restaurant, originated in Detroit, Michigan.
Read more about this topic: Foreign Branding
Famous quotes containing the word countries:
“The American adolescent, then, is faced, as are the adolescents of all countries who have entered or are entering the machine age, with the question: freedom from what and at what price? The American feels so rich in his opportunities for free expression that he often no longer knows what it is he is free from. Neither does he know where he is not free; he does not recognize his native autocrats when he sees them.”
—Erik H. Erikson (1904–1994)